Eco-bucks?

I was reading through my recent Fortune magazine and they had a little blurb about the social responsibility of Starbucks and how they have finally developed a cup with FDA approval that has recycled paper in it. (This bodes well for other companies to use the cup going forward) The article peaked my interest to go out and hit the Starbucks site to see what else they were doing. We can debate the merits of Starbucks for a long time, but I found it interesting that such a large company had such an intense social responsibility part of it's being.

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